Empowering You with a New Choice

At Guts•z, we offer a fresh alternative to smoking and vaping by focusing on the habit you want & the flavors you love without ingredients that keep you stuck.

Your Guts. Your Glory.

In 2023, Josh and I made a pact. We decided that we wanted to clean up some habits. And first on the chopping block was alcohol.

At first, we swapped our usual beers and cocktails for non-alcs and waited to feel terrible about it.

We did not feel terrible about it.

The habit stuck. Completely. And we stood there like two men who had accidentally discovered fire, staring at each other, trying to figure out what had just happened.

Here's what had happened: we kept the ritual. The cold drink after work. The thing you hold at a party so your hands have something to do. The moment that signals your brain that the day is officially over. We just changed what was in the glass. And apparently that was the whole thing. The ritual was doing most of the work the entire time.

(We are, as you can see, pioneers.)

Then one of us—honestly we've both claimed credit at this point—said: if this works for alcohol, could it also work for nicotine?

That thought rattled around for a while. Then it became a product. Then it became a company. Then it became Gutsz—Flavored Air built for the moments people already enjoy—with zero nicotine, zero vapor, and a suspicious amount of enthusiasm about terpenes.

We didn't set out to disrupt an industry. We set out to stop doing the thing that was holding us back and accidentally figured out how.

The future is clear…and you’re a part of it!

Guts•z Founders Jeromy (left) & Josh (right)

Luke

Luke

COO

Teresa

Teresa

Chief of Staff

Emre

Emre

Head of Business Development

Nick

Nick

Head of Product & Innovation

Bernie

Bernie

Head of Design and Vibes

Lucas

Lucas

Head of Flavors & Flavor Science

OLD PATTERNS

It’s Not Your Fault

Breaking free from the routine of old patterns is tough, and traditional solutions like NRT keep you trapped in nicotine dependence without offering you a habit that satisfies. Guts•z offers a new way–keeping the habit you want, full of flavor and finally free from nicotine, smoke and vapor.

WHY GUTS•Z?

Calling All Death-Defiers!

We wanted our brand to reflect the type of courage, determination and spirit it takes to overcome old patterns that no longer serve your life.

Cold Turkey

No Habit
0% Flavor
96% Fail Rate

NRT

Unfamiliar Habit
100% Nicotine
92% Fail Rate
Same Habit
100% Flavor
0% Nicotine

NEW PATTERNS

Find Your Flavor, Feel Your Freedom

We’re only as free as the choices in front of us, and we know that you deserve a new choice. So start embracing your habit with Flavored Air and Get Guts•z with your life today!

LET’S GET GUTS•Z!